Sapp Stories is a half-hour variety show that is hosted by Justin Matthew Sapp. It is a deeply human experience that is designed to connect people through narratives, interviews, and short films. The show takes a look at the human spirit with an open-hearted sense of humor and compassion.

The branding for Sapp Stories was created with this in mind. The classic script font is both familiar and full of character. The slant of the logo brings energy and liveliness. These design characteristics are complemented by the simple color palette with organic accent colors that evoke a sense of calm and connection.