Football RIps is a company that sponsors online events for alternative asset investors who are interested in football cards. Investors purchase packs of football cards that are opened live on Football Rips’ channels and are then assessed for their value. High-value cards can yield large returns for investors.

Their logo and graphic elements are a reference to plays scribbled on chalkboards in locker rooms. The skewed brush font is energetic and brings to mind the excitement of the game, as well as the thrill of making large returns on an investment. The color palette, both luxurious and nostalgic, is a reference to the faded paper of vintage cards and the high price that they can carry.