Since 1946, W. L. Rubottom Co. has manufactured cabinets in Ventura, CA. They specialize in production runs of cabinets for home builders and commercial building projects. Their reputation for quality products and their heritage called for a brand design that reflects their commitment to excellence.

Their geometric logo design speaks to the precision with which they make their products. The paper textures and graph paper motif, largely outdated mediums compared to modern computerized manufacturing techniques, are a reference to their history and legacy within their community. These elements are complemented by a bold color palette that emphasizes their trustworthiness and expertise.