Kind Lending’s VIBE* 2023 (Very Important Broker Exchange) is an event that was hosted in October 2023. The event was a free event for mortgage brokers who have partnered with the company and featured speakers Glenn Stearns, Grant Cardon, John Elway, and more.

I provided creative direction and designed VIBE* 2023’s visual identity. I used the 5-point asterisk as a unique motif that appeared exclusively in VIBE* 2023 marketing to differentiate the event from the company’s other marketing assets. The company uses a range of vibrant colors, but for this exclusive event, the color palette was limited to the brand’s primary and secondary colors. The intention was to represent the fundamental character of the brand and display a professional appearance to an audience that may have only interacted with the company remotely.

The event was a phenomenal success and was attended by over 800 brokers! The company has already started planning similar events in different regions throughout the country.